Conceptual Definition
Typically organisations embarking on introducing new technologies, services, or process commence by creating a business case to show evidence of the ROI for executive approval prior to project initiation. However, numerous business cases rely on assumed financial gains, often lacking a comprehensive examination of how new technology, services, or processes affect business operations. Such an approach not only raises doubts about the business case's feasibility but also prompts concerns about the future operating model post-implementation.
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This is where a Conceptual Definition can be of help. It offers a business-oriented service that enhances the strength of any business case by outlining the future operating model across a number of critical business aspects. It enables a conceptual perspective on concealed or unforeseen variables that emerge during change implementation, making any business case more grounded and realistic through the inclusion of these conceptually understood unknown factors.
Conceptualise a future state
A Conceptual Definition provides a structured approach to assessing the scope of change required beyond the design and implementation of technology, services or processes. It enables a comprehensive examination of how these changes will influence core operational functions to improve the robustness of any business case.
Beyond business case approvals
Additional benefits of a Conceptual Definition includes having consensus on requirements with business owners, clear communication of project details, and robust business owner buy-in. This alignment will streamline any change implementation thus accelerate ROI.